The Mediating Role of Viewer Trust in the Relationship between Social Media Advertising and Consumer Buying Behavior: Evidence from Kabul’s Restaurant Sector. Salam International Academic Journal, [S. l.], v. 11, n. 19, p. 156–174, 2026. DOI: 10.64104/V11.Issue19.No7.Spring.2026. Disponível em: https://journal.salam.edu.af/index.php/online/article/view/257. Acesso em: 26 jul. 2026.